In a previous post I talked about how difficult it is to blog in a small company and promised a follow up on the kind of things you could blog about. Well I think corporate blogging has to be about customers. If a blog doesn't have any customer focused content then it's a personal site; possibly very interesting, but not corporate. Microsoft bloggers are fortunate because, for most of them, they are doing the same job as their customers i.e. software development. This means they get to talk about their daily activities. For those of us whose customers are in a different field, we have to look for content that may not be immediately available.

It's time for some examples. I work for a company whose main business is selling software to help customers optimise their contact centres. What do our customers want to hear about? They probably want to know about how they can save money, keep their customers happy, integrate new systems and new developments in the field. To get specific, most of Exony's customers use Cisco ICM so they are probably interested in how to do great things with it. As I haven't found any Cisco bloggers (let me know if there are any) then we could fill that gap along with how to get the best out of the marriage between ICM and Exony.

To end, I tend to get more motivated by promising a post on a subject so look out for more on Exony Reporting and Cisco ICM here in the near future.